Professional Management Services

BUSINESS ADVISORY SERVICES
PROJECT EVALUATION
PRE-OPENING MANAGEMENT
INTEGRATED MARKETING & SALES APPROACH
TRAINING AND STAFF DEVELOPMENT
MEMBERSHIP SALES AND MARKETING
POST-OPENING MANAGEMENT

BUSINESS ADVISORY SERVICES

  • Assistance in negotiation of leases; concession agreements; service, construction and renovation contracts, and management, franchise and technical service agreements
  • Assistance in negotiations with franchisors in the licensing of newly developed hotels, as well as re-licensing of hotels that are being acquired
  • Operations inspection and new business strategy
  • Asset management – financial performance analysis; management contract compliance; benchmarking analysis; risk management / mitigation; capital expenditure planning; periodic meetings and review
  • Advise on issues surrounding the creation and operation of timesharing, vacation club, fractional and interval use programs
  • Distressed property workout and turnaround
 

PROJECT EVALUATION

  • In-depth assessment of project viability
  • Review of business plan and financial feasibility
  • Review of market studies, appraisals and development budget
  • Investment memorandum and project funding strategies
   

PRE-OPENING MANAGEMENT

CCA's experienced project team works closely with the owner/developer from the earliest stages. Our expert services can result in reducing development time and achieving cost savings as well as assuring long term operational efficiencies and member / guest satisfaction. These services include:
  • Club, golf course, clubhouse and support facility design and optimum facility mix
  • Hotel, resort and spa, planning, design and facility program.
  • Recommendation, selection and engagement of professionals such as master planners, architects, interior designers, landscape and lighting designers, technical service companies and contractors.
  • We develop the "total experience" concept and infrastructure as part of the pre-opening planning and development. Be it the golf, hotel or resort experience, it is considered in everything we plan and do.

INTEGRATED MARKETING & SALES APPROACH

CCA can ensure the correct positioning and integration of the real estate component of the club or resort development so that sales of property and memberships as well as marketing of the club / resort are maximized:
  • Public relations, communication and media relations
  • Membership sales and marketing
  • Resort sales and marketing
  • Real estate sales and marketing by corporate staff and affiliated brokers

TRAINING AND STAFF DEVELOPMENT

At CCA, training is our number one priority... any club, hotel or resort is only as good as its people. We start with :
  • The hiring process by looking for the right attitude and aptitude rather than experience, especially in entry level positions.
  • Regular training is mandatory in all areas and at all levels.
  • Training programs are developed from our minimum standards and customized and enhanced in accordance with the specific needs of each operating entity.
  • We stress personalized service, member and guest recognition and our unique service culture.

MEMBERSHIP SALES AND MARKETING

Whether we are dealing with a new or existing club, we begin by studying the market and the product. We develop club a club specific marketing and sales strategy to achieve the desired results. For example:
  • Recruit, hire, train, motivate and incentivise the sales team.
  • Develop and price the membership categories.
  • Develop by-laws and rules and regulations.
  • Identify and recruit a high level club board of advisors.
  • Devise and implement a local, regional or worldwide public relations program.
  • Implement positive and frequent member communications and events.
  • Develop and implement an annual membership sales and marketing plan and budget.

POST-OPENING MANAGEMENT

Whether start-ups, repositioning or turnarounds, CCA has the expertise, resources and 25 years experience to provide a full range of management services in operations, sales and marketing, food and beverage, purchasing, accounting, internal controls to manage any club, golf course, hotel or resort. Some of the key management services are:
  • Develop annual operating, sales and marketing and capital expenditure plans and budgets.
  • Establish and implement operating policies, procedures, minimum standards and quality of service levels appropriate to the individual operation.
  • Identify, hire, train and supervise all management and line staff.
  • Develop and implement all management systems including the financial reporting system, providing monthly and annual accounts.

We monitor market shifts and trends and adjust the product to meet emerging needs. In the Annual Business Plan, we identify opportunities to grow the business to enhance the profitability and market appeal of the operation.